My Role: Using competitive research and personas to develop an appropriate approach to a simple e-commerce interface.

Tools I Used: Sketch, Figma, Miro, Adobe Creative Suite, Canva, Google Forms, Google Sheets, Keynote

AMFMPM Problem Statement:

User’s can’t afford and don’t know where to start when thinking about buying art. User’s crave a connection to an artist or work before they are willing to spend money and hang it in their space. How could a user feel connected enough to an artwork or artist without being part of that artist’s community?

How Might We…

...Create a feeling of connection between users and artists so that the purchase of an artwork stands in as a symbol of that connection.

...Tell stories that make a user feel welcome in an artist's studio.

...Produce and sell authentic artworks at reasonable prices.

...Create authentic communities.

...Help artists earn a reasonable fee for their work.

...Help artists contribute to a larger community through the sale of their work.